Digital Media

Whichever sector of the media you want to work or specialise in, all media institutions work to create products that meet the needs of specific target audiences. The aim of this course is for you to develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. 

There is much work that needs to be done before a product is finally consumed by an audience. Like most commercial products, a media product starts life as an idea in the mind of its creator who then has to sell the idea to those who have the means to produce it, so in one unit you will generate ideas for your own media product, based on a client brief, you will then pitch your idea to a client, and then respond to feedback to prepare your idea for pre-production. 

Once you have planned and pitched your product, you will take it forward to pre-production, production and then the post–production stages. You will create the product you have planned.

If you are interested in learning how to create a digital media product, this course is for you. Alongside other fields of study, this course will give you the opportunity to progress to a wide range of higher education courses in Digital Media. The Digital Media Technical Certificate has a mixture of internal and external assessments and is equivalent to half an A Level.