Digital Media

Whichever sector of the media you want to work or specialise in, all media institutions work to create products that meet the needs of specific target audiences. The aim of this course is for you to develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. 

There is much work that needs to be done before a product is finally consumed by an audience. Like most commercial products, a media product starts life as an idea in the mind of its creator who then has to sell the idea to those who have the means to produce it, so in one unit you will generate ideas for your own media product, based on a client brief, you will then pitch your idea to a client, and then respond to feedback to prepare your idea for pre-production. 

Once you have planned and pitched your product, you will take it forward to pre-production, production and then the post–production stages. You will create the product you have planned.

If you are interested in learning how to create a digital media product, this course is for you. Alongside other fields of study, this course will give you the opportunity to progress to a wide range of higher education courses in Digital Media. The Digital Media Technical Certificate has a mixture of internal and external assessments and is equivalent to half an A Level.

Entry Requirements

Merit in OCR iMedia Level 2 OR equivalent grade in Graphics/any other equivalent Technical Award Qualification

Grade 4 in GCSE English

What will I study?

  • Unit 21: Plan and deliver a pitch for a media product
  • Unit 3: Create a media product
  • Unit 1: Media products and audiences (Written exam)

How will I be assessed?

  • One written exam
  • Two coursework units

Further Education and Careers in Digital Media

Courses you could study at university include:

  • Digital Media
  • Digital Content Creation
  • Graphic Design
  • Web Design
  • Interactive Multimedia

Careers which require a Digital Media qualification include:

  • Applications developer
  • Digital copywriter
  • Digital marketer
  • Editorial assistant
  • Games developer
  • Graphic designer
  • Multimedia programmer
  • Multimedia specialist
  • SEO specialist
  • Social media manager
  • UX analyst
  • UX designer
  • VFX artist
  • Web content manager
  • Web designer
  • Web developer

Career Card

Preparation Work

You need to complete these tasks over Summer to prepare you for your studies.